My journey started with mobile app concepts scribbled during university breaks. Over the past decade, I’ve worked across Product, Marketing, Design, and Community, always grounded by a design- and brand-led approach.

At Over (acquired by GoDaddy), I scaled brand and community efforts, helping shape a product beloved by creators and small businesses. Since then, I’ve focused on product and growth, driving strategy, positioning, and user acquisition.

From leading product at BLOK to building internal tools at GoDaddy, I’ve sharpened my discovery, design, and delivery skills—partnering with designers, engineers, and business teams to create products that truly resonate.

I specialise in defining clear product visions and go-to-market strategies that balance customer needs and business goals — ensuring every brand, product, and message I shape is both meaningful and impactful.